"I have a new product or app" doesn't provide enough details for the world to know what we're talking about!
A perfect marketing plan execution will be of no use if the underlying product or app is uninspiring and on the other hand a compelling product or app unsupported by marketing, would be like any other garbage in the market.
SO an integrated approach will increase your probability of a sustained advantage in the marketplace.
Product or App market has changed so much in recent months and continues to change at a sprinters pace! Apps are products just like any other products on the market.Each product or app requires an effective marketing approach.
Some of the approach using Social Media:
>Explain and provide the facts
Explain what our product's top features are and why the world should be as excited as we are!
Tell what the product is called, which platforms it runs on, how much it will retail for and what are special offers.
>Make it easy to understand
It helps to give a screenshot!Carefully crafted product or app description, keywords and screenshots.
>Give Your Product or App a Descriptive Name
Most of the top product or apps in the market have relatively straight forward names.
>Study the Successes of similar product or apps
>Get to know your users through fan blogs ,sites etc
>Focus on Particular Demographic Target.
>Have killer logo/icon
>Create Mini sites for product or app
>Good old email option - 'Share this'
>Video
.Quick and short 5 minute video works great for product and app promotion.
.Video clips on your customized YouTube channel.
.Developing the app versions in flash will help sell the product because it is playable instead of a video .
>Promotion on Social Networks
.Adding Twitter / Facebook / Email sharing within apps.
.Developing free versions of apps that can be played within Facebook.
.Integrate with Facebook connects and Twitter API.
.Facebook advertisement can give much needed traffic and sales!(Pay for Impressions (CPM) and Pay for Clicks (CPC) and both are effective).
.Google AdWords also is a good option but the approval of advertisement is painfully slow in AdWords even for a plain text Ad.
.Facebook ads works well compared to AdMob ads.
.Smart Twitter promotion campaign.
.Find out who your fans are by setting up your Facebook Fan Page, Twitter profile and other forums.
>Blogs
.Feed or spread the product or apps message on different sites/blogs or article distribution.
.Press release to key bloggers.
.Try to extract quality reviews for the product or apps from famous review sites.
.Write about the product or apps development process on your blog.
>Localize product or app info
Localize your product or app onto other languages and submit to country specific product sites or app stores in localized languages.
>Mobile advertising
Market specifically to current mobile consumers. SMS, MMS etc...
>PR
If your product or app has a news angle to it, that should be exploited.
News media outlets, especially local TV, are always looking for interesting stories.
>Search Engine Optimization or Search Engine Marketing
The idea is fairly simple: use keywords and phrases to help search engines find your webpage/ company site/ online store/ product
>Word of Mouth
>Release the product or app info on Tuesday, Wednesday, Thursday as on these days people are most active on internet.
There are tons of ways but I guess in the end there is not one weapon of choice instead a mix of PR, mobile advertising, social media, search engine marketing and SMS AND of course how well can these weapons be used!
