One of my friend is in to investment banking, he knows everything about finance but have no idea about telecoms technologies.He has a NokiaGSM phone which fulfills all his needs which he wants from that tool but he gets very irritated because of call drops and poor data services.
So i tried to explain him how CDMA can resolve his basic problem but moment i uttered Code Division Multiplexing(CDMA),i got a reply from him "hey it sounds very complex, leave it...".
Now this is true no one wants to get into technology details , they just want to know it in a simple way.
So how to explain the simple stuff that call drops or poor data service problems can be resolved by CDMA(ofcourse network also plays a major role)?????????
Tata Indicom(CDMA operator in India) came up with a creative,funny and simple ad/marketing campaign where they try to indirectly explain the advantage of CDMA in a very basic way...
Have a look..............
http://www.youtube.com/watch?v=mUF8Vf8--2g
I think there are very few ads/marketing campaign which tried to explain advantage of CDMA over GSM in such a simple way.Obviously this ad doesn't mention the word CDMA but creates a curiosity among people to know more about Tata Indicom which ultimately will make them aware of CDMA.
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