FREE FORD CAR for Blogging and Tweeting

Ford has recruited around 100 "agents," who are rewarded with free use of a car in exchange for spreading the Ford Fiesta gospel throughout social media:

Ford doesn't pay agents to praise Fiesta instead he/she gets to drive the car for six months for free. Gas included. All they need to do is blog, Tweet and post about their vehicles as much as possible.

This program has evoked the interest of about 50,000 potential buyers, 97% of which don't drive a Ford at present, official Fiesta Movement content has drawn 4.3 million YouTube views, 540,000 flickr views and 3 million Twitter impressions.

"Creative way of marketing using SOCIAL MEDIA"