The makers of ‘Kambakkht Ishq’ and Hungama Digital Media launched a unique mobile campaign so that fans across the country can connect with the film from anywhere.
1.Strategy: To create buzz and excitement about the film. Each film needs to create a buzz among prospective audiences before its release in order to ensure that they watch the film.
2.Relevant to the consumer: Kambakkht Ishq is an action-packed, romantic comedy that will appeal to everyone. This movie's theme is ‘war between the sexes’ that the youth will especially connect with.
3.Awareness: Through varied avenues like the Kambakkht Ishq mobile game, a mobile Voice VAS service by Akshay Kumar and Kareena Kapoor and a blog written by the film’s director Sabbir Khan on www.BollywoodHungama.com.
4.Content:
>The Mobile Game is a fun-filled racing game which allows users to play the role of Akshay Kumar and highlights the gender wars between the two protagonists of the movie. The user has to complete various stunts and collect objects in the exciting and fast paced racing game to complete the game.
>In the Mobile voice VAS service, Akshay Kumar reveals a few of his stunt tips for all the young aspiring stunt men; and Kareena Kapoor advices women on beauty tips.
5.Target Customer: They needed to promote the film through platforms where youngsters are present and today every young boy or girl are connected through a mobile phone . Also give fans in international markets an insight of the film before its release.
6.Cost: No info yet.......
7.Customer Control: All people have to do is pick the phone, dial a number and listen to the stars of Kambakkht Ishq speaking to them.
8.Post-Campaign customer satisfaction survey: Yet to be Known....depends on first day collection.....
9.Privacy:
10.Medium: Mobile Game, Mobile voice VAS services and Blog.
This movie is supposed to be ground braking "Bollywood meets Hollywood" project.Sylvester Stallone makes a delightful cameo
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