This isn’t the first time Apple has annoyed its customers with iPhone pricing.The difference this time is that people who signed up for a two-year contract knew this would happen. They bought a subsidized handset in return for being a customer for the next two years, and now they want to change their minds.
Apple seems to attract a lot of upgrade envy but still it's a brand which sells maybe because the company gets publicity like no other?
What do you think?Does the brand play a role here?

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