4 Campaigns with higher click through rate!!!

As mentioned in my previous blog "mobile marketing has a higher click through rate than standard online banners", so here are 4 campaigns/examples which proves this::

A>Luxury brand Dolce & Gabbana used Nokia's mobile ad network to promote its June fashion shows.
The campaign, which ran during the Male Collection Fashion Show in Italy during June last year, received an average click-through rate of almost 10 per cent.
Nokia launched a mobile advertising campaign targeted at teen and young adult customers in which clicking on a banner ad on the mobile handset leads to a down loadable game, branded wallpaper and a catalog. The click-through rate for this campaign was significantly higher than average click-through rates for Internet banner ads.
RESULT:10% CTR

B>Hyundai used Nokia's mobile ad network to raise the brand awareness about its new car Genesis.The campaign received a click-through rate of 3.41 percent. Additionally, 11 percent of people who clicked through to the Hyundai banner ad submitted their e-mail address to get the free“RevTone".
Nokia ads created a campaign featuring banner ads that clicked through to a Genesis mobile Web site. Consumers could view mobile ads, text in a short code for fast access to the mobile site and download wallpaper.Due to down loadable brand-sponsored content like wallpaper,Hyundai continued to make an impact even after the event.
RESULT:3.41% CTR

C>Electronic retailer Pandora used iPhone for its BEST BUY campaign targeting consumers listening to music on Pandora's application for the smart phone.The ads averaged 2.5 percent to 3 percent click-through daily.Best Buy advertised within the application with a sponsorship screen and lay-over ads that brought consumers to the retailer's landing page without stopping the music experience.
Pandora claimed accelerated user registrations, which have doubled since the launch of its iPhone application.
RESULT:3% CTR daily

D>On Vodacom's Mobile Internet properties (WAP banners) click through ratesaverage 2.5% which is between 10-25 times higher than the typical 0.1% - 0.2% click through rates for online banners.
Vodacom mobile advertising business unit revenue contributed by advertising agencies has increased from around 18% in 2007 to over 55% in 2008.

Mobile banner ads produce click-through rates that are "exponentially higher than online" banner ads where CTR has fallen to about 0.3%; mobile banners produce an overall click-through rate of 2%.(as per Verizon analysis).

How do we calculate CTR:
Click-through rate or CTR is a way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the number of users who clicked on an ad on a web page by the number of times the ad was delivered (impressions). For example, if your banner ad was delivered 100 times (impressions delivered) and 1 person clicked on it (clicks recorded), then the resulting CTR would be 1%.