As per latest survey done by Brand Equity in India with over 8000 respondents across India......Nokia was ranked No 1 brand.
Top 10 brands as per survey:
Nokia.Colgate.Lux.LifeBuoy.Detol.Horlicks.TataSalt.Pepsodent.Britannia.RelianceMobile
This shows in India people like talking a lot, bathing,eating,getting hurt,teeth care!Jokes apart the brands which made to top 10 cater to basic needs of people and this why they are surviving.
As it’s rightly said in India, Nokia is to "phone“ in India what Kleenex is to
"tissue“ in USA. This is because they think small. May be this the reason why in
North America, despite a marketing blitz Nokia's market share has slid to just
8% from 15% two years ago…. Just joking…
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