Mobile marketing is not telemarketing, the kind of calls that disturb people. Rather, it is the process of sending spam-free, personalised, permission-based marketing messages to receptive consumers through their mobile phones.
As per PRNewswire, average click-through rates for mobile marketing are five times higher than standard online advertising and provide stronger recall rates than television advertising. Mobile consistently outperforms online on the most important advertiser metrics.Virtually all major online publishers now provide mobile versions of content.
But there are a lot of things that are unique about mobile that need to be taken into account when serving an ad to a specific consumer.On mobile you need to target by device manufacturer, platform ,capability, the carrier, demographics and behavioral data .
In order to monetize content on mobile it is important to remember that relevance is the most important factor,its important to make the ads interactive,forcing the consumer to take a lot of different actions.
Mobile is not a replacement for anything, so rather than thinking of replacing TV, print and online ads, think of it as a complement.
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