Sunday, June 14, 2009

MNP in India:Mobile Operators Buckle up your shoes....

As in few months mobile number portability will be a reality in India as for customers it will be a great relief but what about Mobile Network Operators..............
Imagine you moving from one state to another with same number, no more trouble of getting a new number.
But are MNOs also excited?
Answer is no, already there is a tough fight going on to increase the ARPU(ARPU/month: GSM:Rs 220 CDMA:Rs 111)and MNP is going to hit them hard.
As per survey done by an analyst firm Angel Broking,
"Average Revenues Per User (ARPUs) of the mobile operators would be affected by around 5%."

Basically churn rates(at present rate is 5% for pre paid) are likely to increase as customers can move easily from one operator to another.
Now imagine you get a call drop on Airtel , so with MNP in place you can easily move to Vodafone without any hesitation.....

So MNOs now we "The Indian" need Quality not Quantity, so if you want to survive buckle up your shoes...............

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